The ROI of Video: How Much Time Does Your HR Team Actually Save?
In the Maltese business market, especially within high-growth sectors like iGaming, Fintech, and Tech, time is the most expensive commodity. While many managers view video as a "marketing expense," the reality in 2026 is that video is a productivity tool.
When you replace manual, repetitive tasks with high-quality video assets, the Return on Investment (ROI) isn't just a percentage; it’s hundreds of reclaimed hours.
1. The Cost of the "Knowledge Gap"
Did you know that employees remember 95% of a message when they watch it in a video, compared to just 10% when reading it in text? In a high-stakes environment like a Sliema-based brokerage or a Valletta law firm, a 10% retention rate for safety or compliance training is a liability. Video doesn't just "look better", it ensures the information actually sticks.
2. Reclaiming the "Onboarding Week"
Let’s look at the math for a typical Maltese SME hiring 10 people a year:
Manual Onboarding: 8 hours of HR time per new hire x 10 hires = 80 hours/year.
Video-First Onboarding: 1 hour of "Human" welcome + 7 hours of pre-recorded video.
The Result: You save 70 hours of senior HR salary per year. At an average HR Manager's salary in Malta, the video package pays for itself in the first six months.
3. Sales Velocity: Shortening the Cycle
In B2B sales, "Time to Close" is everything. Data from 2026 shows that 85% of people are convinced to buy a product after watching a video. By sending a personalized video proposal or a high-end explainer instead of a 20-page PDF, you provide clarity instantly, removing the friction that usually slows down Maltese business deals.
The Mythic Eye Bottom Line
We don't just sell "pretty shots." We sell time recovery. Our subscriptions are designed to identify the "bottlenecks" in your business, whether in sales, HR, or marketing, and solve them with high-retention video assets.
