Why One "Viral" Video is a Waste of Your Marketing Budget
In the world of Maltese business, we often see brands spend their entire quarterly budget on one "hero" film, a cinematic masterpiece intended to go viral. They launch it, get a few hundred likes, and then... silence. For the next three months, their social media channels are a ghost town.
In 2026, the "One Big Video" strategy is dead. Here is why consistency beats virality every time.
1. The Algorithm Rewards Velocity
Platforms like LinkedIn and Instagram (where your Maltese B2B clients live) don't care about a video you posted six weeks ago. They care about what you are posting today. To stay top-of-mind with a CEO in St. Julian's or a Marketing Manager in Valletta, you need to be visible every week, not every quarter.
2. One Video Cannot Speak to Every Buyer
Your customers are at different stages of their journey. One person needs to know who you are; another needs to see a product demo; a third needs to see a testimonial. A single "viral" video tries to do all three and usually fails at all of them.
3. The Power of the "Micro-Series"
Instead of one 3-minute video, imagine having 12 high-quality 30-second clips.
Week 1-4: Educational tips (Building authority).
Week 5-8: Behind the scenes (Building trust).
Week 9-12: Client success stories (Driving conversion).
The Solution: The Mythic Eye Subscription
This is exactly why we pivoted. Our Monthly Video Subscription is designed to give you a constant stream of professional assets. We become your external media department, ensuring you never have to worry about a "dead" social media feed again.
